Smart brands know that dance sells . Smarter brands know that almost nobody sells dance better than choreographer extraordinaire Misha Gabriel —especially when he has an assist from Mr. Teddy Forance .
Old Navy just tapped Gabriel to choreograph a super-dancy ad for its denim line, with Forance as assistant choreographer. The result—a big fairground party featuring a crowd of dancers getting their denim on—is both incredibly lit and incredibly cute.