Oh hi there, dance friends. Did you have a good weekend? Because the ladies of K-pop supergroup BLACKPINK sure did: Their music video for "Kill This Love" broke Ariana Grande's record for the most popular 24-hour debut on YouTube.
And we think the vid's success is all about Kyle Hanagami's fabulous choreography.
"Kill This Love"—which now has more than 126 million views—earned 56.7 million hits in the 24 hours after its release at midnight on April 5. That's a cool 1.3 million more than the runner-up, Ariana Grande's "Thank u, next," earned during its first day on YouTube last November.
Honestly, our personal viewings alone might account for the difference. Hanagami, who's worked with BLACKPINK before, created choreo perfectly tailored to the dance skills of Lisa, Jennie, Rosé, and Jisoo. The resulting vid is almost embarrassingly addictive.